Monday - Thursday 07:45 - 16:30

Friday 07:30 - 16:00 GMT

+44 (0) 1209 219205

Unit 2, Cardrew Way

Redruth TR15 1SS

Meet the Team

The team behind DM Orthotics
DM Othotics portraits

Martin Matthews M.Phil, Dip OPTEC; MBAPO

Chairman of the Board, Orthotic Clinical Specialist and Honorary Associate Professor at Plymouth University.

Martin qualified in 1981 as an orthotist and specialises in paediatrics and scoliosis management. He has developed the Dynamic Movement Orthoses over the past 15 years. He lectures and has written numerous scientific papers and partners with a number of Universities to ensure continued innovation and development of the business.

He is a keen skier and regularly competes in marathon kayak races.

DM Orthotics clinical team portraits and group

Dan Severn BSc MCSP

Chief Executive Officer - CEO

Dan started with the clinical team at DM Orthotics in November 2010 and became the General Manager in 2016, Operations Director in 2017 and most recently CEO in December 2018.

A qualified Chartered Physiotherapist since 2002 he initially specialised in adult neurology, then further specialised within community paediatrics.

Dan has been measuring and prescribing for DMO products for over 8 years firstly in his role as a Community Physio and then on leaving the NHS for DM Orthotics.

Dan feels that the knowledge and experience he has gained over the years enables him to teach, assist and support children, families and fellow clinicians in order to get the most out of using DMO products.


Emma Northover FCCA CTA ATT MAAT

Chief Financial Officer - CFO

Emma is a qualified Chartered Certified Accountant and Chartered Tax Adviser and has been working in the accounting sector since 2004, dealing with clients from a wide variety of industries. She has worked with DM Orthotics in the capacity of external accountant since 2007 and in December 2018 joined the team as Chief Financial Officer.

When not busy working, Emma likes to be outside in the sunshine and enjoys cycling, walking and reading.


Kate Groenewald

UK Business Development Manager

Kate previously worked as the UK sales manager for Amoena, the world’s leading breast care brand, and has also worked as a care manager in the NHS and with Trulife, a private distributor of healthcare and consumer products.

Kate’s main role at DM Orthotics centres around building relationships with new and existing customers.

In her free time Kate enjoys cooking for friends and family, walking , travelling and watching a good film.

DM Orthotics clinical team portraits and group

Pam Cowans

Export Team Manager and Clinical Specialist Physiotherapist

Pam trained in Newcastle in 1981. Her experience includes spinal injuries, adult community neurology and acute and community paediatrics. Pam moved to Gateshead in 1988 to develop the service for children with cerebral palsy first for SCOPE and then for the Trust. She became superintendent in 1996 and in 2002 she also managed adult learning disabilities and specialist wheelchair therapy teams.

Due to her extensive knowledge of orthotics, she was given the role of orthotic manager for the Trust fulfilling this role for 10 years.Pam has worked with children for over 25 years working extensively with children with special needs and has used DEFO’s for a number of years before joining the Company in 2012.

Pam also likes travelling, music and walking her dog. She likes making meals for friends – not necessarily from a recipe!

DM Orthotics clinical team portraits and group

Patricia McCotter

UK Clinical Manager and Clinical Specialist Orthotist

Patricia qualified in 1994 with a BSc Hons in Prosthetics and Orthotics. She has 20 years’ experience as a Paediatric Orthotist with a keen interest in Adult Neuro patients. Patricia works in the North of England and Scotland with a focus on FES and Scoliosis. She is also looking to increase the opportunities for research to further increase the evidence base of the use of Dynamic Movement Orthoses to benefit health care professionals to gain funding.

She is married to a musician so her home is never quiet! When Patricia isn’t busy seeing patients and training professionals, she likes to spend time outdoors in the Scottish hills with her family and Golden Retriever – Ozzy!

DM Orthotics clinical team portraits and group

Merlin Collier BSc (Hons)

Clinical Specialist Orthotist

Merlin is an Orthotist and graduated from Salford University in 2013 in Prosthetics and Orthotics. She has always had a keen interest in both Scoliosis Postural Management and in Neurology.

During her training she has worked with both adults and children providing both rigid and dynamic orthotic interventions and it was in this time she was first introduced to DMO.


Sarah O'Leary BSc MCSP

Clinical Specialist Physiotherapist

Sarah qualified as a Chartered Physiotherapist in 1999 and has specialised in both adult and paediatric neurology. Fascinated and excited by the benefits of dynamic movement orthoses, Sarah eagerly moved to take up a therapy role with the company in 2012. She aims to further develop her knowledge and skills through research into the benefits of Dynamic Movement Orthoses within the various neurological communities, and looks forward to publishing her findings in the future.

During her spare time, Sarah enjoys cross country running with her dogs, throwing her children around at judo, and developing her own brand of fusion food.


Holly Nicholson

Clinical Specialist Physiotherapist

Holly is the newest member of the clinical team. She qualified as a Physiotherapist from the University of Southampton in 2010 and has specialised in both adult and paediatric neurology, as well as working in wheelchair services.  She has a special interest in the management of complex disability and completed a post-graduate certificate in Posture Management of People with Complex Neurodisability in 2016. In her spare time Holly enjoys being outdoors: walking or cycling in the countryside, or working on her allotment in the sun (or rain!)


Tricia Smith

Factory Manager

Trish is the Factory Manager and has been with the company since its conception in January 2005. Trish worked for 15 years in the “Rag Trade” in Liverpool, learning all aspects of the job before moving to Cornwall in 1987. She then started a new career in hospitality industry gaining vast experience in customer relations & resource management.

In 1993 Trish started work for Kendall and became supervisor for the soft orthopaedics range and was involved in merging the Camp Orthopaedic business from Nottingham to Tyco Healthcare in Redruth. Her hobbies include reading; watching football, fly fishing and being a domestic goddess.


Leanne Jose

Administration Manager

Leanne became the Administration Manager upon first starting at DM Orthotics and took over as Human Resources Manager in 2009 and is responsible for all office and administrative aspects. Prior to her appointment she was a receptionist at Tyco until her promotion to Administration Manager at DM Orthotics at the inception in January 2005.

Her role now sees her working closely with the factory manager to oversee the manufacturing facility in Redruth. Leanne enjoys socialising with friends and walking.


Anna Scott

Pattern Designer/Developer

Anna has worked for DM Orthotics since March 2008. She initially started out as a cutter but is now working in the R&D Department on Pattern Design and Development.

Her hobbies are art and crafty things and keeping fit!


Beth Andrew-Woods BA (Hons), Award DDM

Marketing Manager

Beth has been with DM Orthotics since January 2017 and has previously worked in Education. She attended the University of The West of England, Bristol (UWE) and gained a First Class Degree in Business Studies with Marketing before completing her IDM Award in Direct and Digital Marketing.

Her hobbies include walking her Border-Jack Charlie and watching the rugby.