Monday - Thursday 07:00 - 16:30

Friday: 7:00 - 12:00 Noon

+44 (0) 1209 219205

Unit 2, Cardrew Way

Redruth TR15 1SS

Meet the Team

The team behind DM Orthotics
DM Othotics portraits

Martin Matthews M.Phil, Dip OPTEC; MBAPO

Chairman of the Board, Orthotic Clinical Specialist and Honorary Associate Professor at Plymouth University.

Martin qualified in 1981 as an orthotist and specialises in paediatrics and scoliosis management. He has developed the Dynamic Movement Orthoses over the past 15 years. He lectures and has written numerous scientific papers and partners with a number of Universities to ensure continued innovation and development of the business.

He is a keen skier and regularly competes in marathon kayak races.

DM Orthotics clinical team portraits and group

Dan Severn MBA

Chief Executive Officer - CEO

Dan started with the clinical team at DM Orthotics as a physiotherapist in November 2010 and became the General Manager in 2016, Operations Director in 2017 and then CEO in December 2018.

Dan was a Physiotherapist from 2002 until March 2020. He initially worked in the NHS specialising in adult neurology, then further specialised within community paediatrics. Dan has clinical experience with DMO products but made the decision to stop clinical work and focus on leadership, management and business development in order to grow the company. Areas of interest include Emotional Intelligence, strategy and team development.

He feels that the knowledge and experience he has gained over the years enables him to manage the pressure and stress of the role whilst maintaining clear focus on both personal and business goals.

Outside of work, Dan loves spending time with his family and relaxes by climbing and running with his dog.


Emma Northover FCCA CTA ATT

Chief Financial Officer - CFO

I joined DMO in December 2018, having worked with the company in an external capacity for more than 10 years prior to that. I have a wide range of accounting and tax experience and have worked with companies and small businesses across a range of industries.

Something about me: I love to be outdoors, especially when the sun is shining.

DM Orthotics clinical team portraits and group

Patricia McCotter

UK Clinical Manager and Clinical Specialist Orthotist

I qualified in 1994 with a BSc Hons in Prosthetics and Orthotics. I have predominantly worked as a Paediatric Orthotist but also with Adult Neuro patients. I also manage our UK Clinical team and work closely with our UK Business Development Manager and Export Manager developing business opportunities, research and product development.

Something about me: I am married to a musician, so my home is never quiet! When I am not busy seeing patients and training professionals, I like to spend time outdoors in the Scottish hills with my family and Golden Retrievers – Ozzy and Brodie.

DM Orthotics clinical team portraits and group

Pam Cowans

Export Team Manager and Clinical Specialist Physiotherapist

Pam trained in Newcastle in 1981. Her experience includes spinal injuries, adult community neurology and acute and community paediatrics. Pam moved to Gateshead in 1988 to develop the service for children with cerebral palsy first for SCOPE and then for the Trust. She became superintendent in 1996 and in 2002 she also managed adult learning disabilities and specialist wheelchair therapy teams.

Due to her extensive knowledge of orthotics, she was given the role of orthotic manager for the Trust fulfilling this role for 10 years.Pam has worked with children for over 25 years working extensively with children with special needs and has used DEFO’s for a number of years before joining the Company in 2012.

Pam also likes travelling, music and walking her dog. She likes making meals for friends – not necessarily from a recipe!


Kate Groenewald

UK Business Development Manager

I have worked with DM Orthotics for the last 2 years working closely with new and existing customers to develop our DMO business within the NHS and private sectors in the UK.

I have many years of experience within business development having previously worked as the UK sales manager for Amoena, the world’s leading breast care brand, and Trulife, a private distributor of healthcare and consumer products.

Before this I worked as a Care Manager in the NHS overseeing packages of care for people with learning difficulties.

Something about me: In my free time I enjoy spending time with my granddaughters, cooking delicious feasts for friends and family, travelling, getting out into the countryside and watching a good film.

DM Orthotics clinical team portraits and group

Merlin Collier BSc (Hons)

Clinical Specialist Orthotist

I graduated from Salford university with a BSc Hons Prosthetics and Orthotics in 2013. I work with both paediatric and adult neurology and have a special interest in the management of scoliosis.

I love working with dynamic orthotics and aim to further constantly develop my skills to get the best outcome for the people we see.

Something about me: In my spare time when I am not in clinic, I am an aerialist. I love aerial hoop and you will find me training in the studio most evenings and weekends.


Sarah O'Leary BSc (Hons) MCSP

Clinical Specialist Physiotherapist

I qualified as a Chartered Physiotherapist in 1999 and have specialised in both adult and paediatric neurology. Fascinated and excited by the benefits of dynamic movement orthoses, I eagerly moved to take up a therapy role with DM Orthotics in 2012. I aim to further develop my knowledge and skills through research into the benefits of DEFOs within the various neurological communities and look forward to publishing my findings in the future.

Something about me: During my spare time I enjoy scenic walks with my dogs, running my children around to their various social activities and concocting my own brand of fusion food.


Holly Nicholson BSc (Hons) MCSP

Clinical Specialist Physiotherapist

I have been working as a Chartered Physiotherapist since graduating from the University of Southampton in 2010. I initially worked in Adult Neuro-Rehabilitation, before moving into Community Paediatric Services and later into Wheelchair Services. Before joining DM Orthotics I specialised working in Special School settings providing Physiotherapy to children with complex needs. I have a special interest in the management of complex disability, having completed a post-graduate certificate in Posture Management of People with Complex Neurodisability in 2016.

Something about me: In my spare time I enjoy walking or cycling with friends in the countryside, and working on my allotment in the sun (or rain!)


Tricia Smith

Factory Manager

Trish is the Factory Manager and has been with the company since its conception in January 2005. Trish worked for 15 years in the “Rag Trade” in Liverpool, learning all aspects of the job before moving to Cornwall in 1987. She then started a new career in hospitality industry gaining vast experience in customer relations & resource management.

In 1993 Trish started work for Kendall and became supervisor for the soft orthopaedics range and was involved in merging the Camp Orthopaedic business from Nottingham to Tyco Healthcare in Redruth. Her hobbies include reading; watching football, fly fishing and being a domestic goddess.


Leanne Jose

Administration Manager

Leanne became the Administration Manager upon first starting at DM Orthotics and took over as Human Resources Manager in 2009 and is responsible for all office and administrative aspects. Prior to her appointment she was a receptionist at Tyco until her promotion to Administration Manager at DM Orthotics at the inception in January 2005.

Her role now sees her working closely with the factory manager to oversee the manufacturing facility in Redruth. Leanne enjoys socialising with friends and walking.


Anna Scott

Pattern Designer/Developer

I have worked for DM Orthotics since 2008, starting out as a pattern cutter and now work in pattern design and development.

Something about me: I enjoys long walks around the coast and quilting!


Beth Andrew-Woods BA (Hons), Award DDM

Marketing Manager

Beth has been with DM Orthotics since January 2017 and has previously worked in Education. She attended the University of The West of England, Bristol (UWE) and gained a First Class Degree in Business Studies with Marketing before completing her IDM Award in Direct and Digital Marketing.

Her hobbies include walking her Border-Jack Charlie and watching the rugby.


Clare Champion

UK Business Development Co-Ordinator

In a previous role I was a Qualified Spinal Injuries nurse based at Salisbury District Hospital. I have 20 years’ experience in Medical Sales both in Territory Management and Strategic Key Account Management within the NHS, Private Sector and charities. I joined DM Orthotics in February 2020 and am excited about my new role, as even in the short time I have been with the company I have seen what a positive impact and difference our products make to lives.

Something about me: When not at work I love walking especially in The Lake District, travelling and cooking for friends.


Andra Badita

Export Business Development Co-Ordinator

I have been working at DM Orthotics since February 2020. I have international work experience in business development and sales roles within different business sectors.

My main role at DM Orthotics focuses on managing existing customer relationships and developing new markets.

Something about me: I speak five languages and my hobbies include swimming, painting, and gardening.