Privacy Policy

This privacy policy sets out how we use and protect your personal data and any information that you give us when you use our website or App, register for and use any of our services, contact us by phone, email or other electronic means (e.g. social media, text message, internet message, video message), or write to us. We are committed to ensuring that your privacy is protected.

DM Orthotics do collect children’s personal data for manufacturing purposes whilst delivering our service and processing our orders. Please note that our website is not intended for children under the age of 18 and we do not knowingly collect marketing data relating to children through this channel.

Whenever you provide personal data, we are legally obliged to use your information in line with all applicable laws concerning the protection of such information; including the Data Protection Act 1998 and 2018 (DPA), and The General Data Protection Regulation 2016 (GDPR) together, and with other subsequent laws passed to bring the GDPR in to effect in England and Wales after 31 December 2020 “Data Protection Laws”.

This page, together with our website terms and conditions for this site and our cookies policy, will let you know how we use and protect your personal information. If you have any questions about this just send us an email at Our postal address is 2, Cardrew Way, Cardrew Industrial Estate, Redruth TR15 1SS.

We also have a data protection policy statement (GDPR Policy) that covers how we process data from an operational perspective. We are registered with the Information Commissioner’s Office as a data controller, as required by the Data Protection Act, 1998. Our registration number is Z1111789. Below we have answered a range of questions to help you better understand how we protect your personal information:

Who are we?
DM Orthotics is a world leading provider of dynamic movement orthoses products for medical rehabilitation and sports performance. We deliver this service under the legal entity of DM Orthotics Ltd, a company registered in England and Wales (Registered No. 05276121). Our registered office is 2, Cardrew Way, Cardrew Industrial Estate, Redruth TR15 1SS.

What information do we collect?
Personal information is any information that can be used to identify you. So, for example, if you request services or order products from us, we may collect and process the personal information that you have provided. This personal information may include your name, email address, postal address, telephone or mobile number and records of correspondence for instance emails regarding quotes and details of your order, as well as how you came to find us.

Our collection methods are:
• Through our website
• Through engagement with the business
• Via responses to communications like emails, press releases
• Networking and events like conferences
• Through engagement of service providers
• Through engagement on social media

This list is not exhaustive, from time to time we may collect other personal data for instance if you visit our office your image may be recorded on CCTV for security purposes. We may also collect details of your visits to our website, for example your location data, other sites you have visited and the resources that you access. We use this to provide you with the information, services or products that you are interested in and are most relevant to you.

To understand how we use information about the communications devices you use, such as IP address (the location of the computer on the internet) and cookies, please see our cookies policy.

How do we keep your data up to date?
We may from time to time, update your records to reflect any changes to your personal information. This information may come directly from you, or it may come from a third party that we consider is legitimate and trustworthy and in circumstances where it is appropriate and where you will have had a clear expectation that your details would be passed on for this purpose. For example, via a clinician.

We may also combine the information you provide us with, with information we collect from trusted third parties and partners such as business partners, sub-contractors, advertising networks, analytics providers, search information providers as well as publicly available sources.

How do we use Cookies?
We use your cookies to give you a more personalised experience online. It helps us create a more effective website that reflects your needs. We may also collect and record information about how you use our site by collecting your IP address (in simple terms that just means a number that identifies a specific computer or other internet device).

By continuing to use our site, you agree to our use of cookies – but these cookie files and IP addresses will never identify you as an individual. For more information on cookie files read our cookies policy. This page also includes instructions on how to disable cookies if you do not want them to be used.

How we use your personal information?
We use information held about you in the following ways:
• To analyse and improve the user experience on our website. This means we can provide you with the most user-friendly navigation experience we can, which may involve providing your information to third parties.
• To provide you with marketing and communications information (such as our latest testimonials), on services or products you have requested or which we feel may interest you.

The lawful basis in which we process data for the above marketing purposes is to pursue our legitimate interests in a way which might be reasonably expected as part of running and growing our business. We may contact people and businesses that have not given express consent to receive marketing communications, but where we believe our products and services will be of interest to them. For instance, where we believe our product will bring significant benefit to an individual, where an existing relationship may exist, where you have made an enquiry with us or you are an existing customer.

• To carry out our obligations arising from any contracts entered into between you and us;
• To allow you to participate in interactive features of our service when you choose to do so, e.g. Downloading a brochure from our website.
• To carry out necessary maintenance to our IT infrastructure.
• And also to notify you about changes to our service.

We also embrace the use of social media and may wish to process any comments made publicly by you.
• To use your IP addresses to identify relevant information.

This may include information such as your approximate location. It also helps us to block disruptive use or establish information like the number of visits to the website from different geographical areas.
• To make our marketing campaigns more targeted and relevant.
• To process personal information and/or provide this to a third party for the purposes of profiling and understanding who visits our site. This could be analysing demographics to inform our campaign and marketing strategies.
• To match information collected from you through different means or at different times.

That could include using information collected online and offline, along with information obtained from other sources, including third parties and publicly available sources, to ensure that the information we hold about you is up to date and accurate. If you do NOT want us to use your data for direct marketing purposes. Please contact us by email or call 01209 219205 so we can ensure this doesn’t happen.

Your rights
Under the General Data Protection Regulations GDPR your rights are:
The right to be informed – We must make available this privacy notice with the emphasis on
transparency over how we process your data.
The right of access – You are entitled to find out what details we may hold about you and why.
The right to rectification – We are obliged to correct or update your details.
The right to be forgotten
The right to restrict processing – You have the right to ‘block’ or suppress the processing by
us of your personal data.
The right to data portability – You have the right to obtain and reuse your personal data that
you have provided to us.
The right to object – You have the right to object to us processing your data in relation to direct
marketing and or profiling.
Rights in relation to automated decision making and profiling – We do not use automated
decision making or processing. (the process of making a decision by automated means without
any human involvement).

How long will we keep your information?
We do not intend to keep your information for longer than necessary in relation to the purposes for which it was originally collected, or for which it was further processed, subject to certain legal obligations mentioned below. We will retain personal data in accordance with our data retention policy, set out below. We review our data retention periods for personal information on a regular basis. We hold personal information relating to:
Orders you have placed with us – for 10 years since the date of your last order or contract with
us, this is because of the indemnity insurance policies for our products
Requests for a quote or enquiries – for 7 years since the date of your last request
Subscribing to a newsletter – you can unsubscribe at any time
The law allows you to withdraw your consent to any particular usage of your data at any time without needing to specify a reason. You can withdraw your consent by emailing us at or calling us on 01209 219205.

How will we handle your information and other organisations
We will not rent or sell your personal information to other organisations for use by them in any way, including in their own direct marketing activities. However, we may pass on your information to external service providers to contact you on our behalf. For example, we may pass on your personal information to market research companies to conduct research on our behalf. We may ask external service providers to carry out tracking and analysis on our behalf as described in the cookies policy.

Digital advertising and remarketing
We may pass on your personal information to online advertising tools, including Facebook Pixel, Facebook Custom audiences, Google Adwords Match and Google Analytics to carry out ‘remarketing activities’ – this is if you’ve already visited our website. We can direct you back to our website through ads shown on sites across the internet by third-party vendors, including Google and Facebook. These third party vendors may use cookies to serve these ads based on your past visits to our website. You can opt out of some third-party vendor’s use of cookies by visiting the Network Advertising Initiative’s opt-out page at: We may disclose your personal information to third parties if we are legally obliged to.

Following links to third party website This website may include links to other websites, not owned or managed by DM Orthotics. Whilst we try our best to only link to reputable websites, we cannot be held responsible for the privacy of data collected by sites not managed by DM Orthotics, nor can we accept responsibility or liability for those policies. For this reason, you should consult the privacy policy on any external website you link to before you submit any data to those websites.

Posting or sending inappropriate content
If you post or send any content that we believe to be inappropriate or content in breach of any laws, such as defamatory content, we may use your personal information to inform relevant third parties such as your internet provider or law enforcement agencies.

Where do we store your data?
The personal information collected from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by individuals operating outside the EEA who work for us or are working on our behalf. This includes staff engaged in, among other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing and processing at a location outside the European Economic Area. We have taken all steps reasonably necessary to make sure that your data is treated securely and in accordance with this privacy policy. We have done our best to protect your personal data and ensured that it will be held in compliance with European data protection regulations. Unfortunately, the transmission of information via the Internet is never 100% secure and we cannot guarantee the security of your data transmitted to our website. This means any such transmission is at your own risk. In cases when we use external websites provided by other organisations such as Twitter, YouTube or Facebook, then we would ask you to consult their privacy policies.

Updates or changes to this Privacy Policy
We keep our privacy notice under regular review and changes may be made to it from time to time. The current version of our privacy notice will be posted on our website so that you are aware of its contents.

You have the right to complain about the processing of your personal information. Please contact us by emailing or calling us on 01209 219205. If you are still dissatisfied, you have the right to complain to the Information Commissioners Office