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Meet the team – Dan Severn DM Orthotics General Manager

How long have you been with DM Orthotics and what is your role?

I have been with DM Orthotics for 5 years. I joined as a member of the Clinical Team and then progressed to assistant Clinical Manager and then to Clinical Manager, which I have been doing for the last 18 months. I have recently taken the role as General Manager which is a huge privilege and challenge.

What did you want to be when you were growing up?

The only thing I ever truly wanted to be was a Dad, which I am. Apart from this when I was growing up I wanted to be in the fire service or play rugby for a living. I soon realised that my vision was not good enough to be in the fire service and I was not good enough to play rugby at the top level. When I was 16 I decided Physiotherapy would be a great career linking my passion for exercise with a caring profession. I later got into travelling, rock climbing and mountaineering and now when I grow up, I want to be climber……and the best Dad I can be.

What is the best thing about the job?

The people! It’s a pleasure to work with my friends and colleagues at DM Orthotics. The children, adults, families and clinicians I meet across the country and outside of the UK both inspire me on a personal level and give me a real sense of drive and purpose to improve what we do at DM Orthotics. I meet new people on a daily basis and no day or week is ever the same.

What have you gained from working at DM Orthotics?

I have gained a vast amount of experience in a short time frame. I have been challenged and pushed in equal measure. I am more confident, I understand myself a lot more than I did when I joined the company. I now understand my own strengths and weaknesses more than I ever did when I was in the NHS before working at DM Orthotics. I am nearing completion of my MBA and this has changed the way I think and look at the world.

If there was something you could do to change the industry, what would it be?

I would review the way orthotics are accessed by the people who need and use them with regards to area, cost, service and quality. There appears to be such a huge variation across the country between areas and postcodes, as to who can access high quality orthotics; from a good service and at a reasonable cost; or simply those who cannot.

Do you have any role models or people you look up to?

I would say I have two sets of role models. The first are the individuals, children and families it has been my pleasure to work with over the years. They tackle challenges thrown at them by life, and at times, unbelievable adversity.
They share the same traits, zest for life and determination to take on the challenge of life as my second set of role models; who are explorers, climbers and mountaineers. My role models take on a challenge, give it everything and never give up. Therefore, I wake up every day with the simple aim to do my best at everything I do. Climbing taught me inner strength and determination, the people I meet working for DM Orthotics show me it on a daily basis. My role models are all around me.

Tell us something people would be surprised to know about you.

I love cooking with my wife and we have a large collection of cook books.

What have you always wanted to do, but never done?

Take my little girls skiing. Travel around New Zealand with my family; Climb Ama Dablam in Nepal and learn to surf properly!

Which is your favourite DM Orthotics product and why?

The DMO suit. It was the first DMO product I used back in 2007 and the clinical effect, change in confidence and potential it gave to the boy I trialled it on was amazing. I was a convert from that day on, but did not think at that time I would be working for DM Orthotics now – especially as General Manager.

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